lessons from my neighborhood

While most kids are learning their ABC’s from shows like Sesame Street, inner city kids are learning much more devastating life lessons.

The campaign resulted in over $100,000 raised to help a local organization, Youth Ambassadors, teach inner city kids in Kansas City new, better life lessons.

“HARD LESSONS FROM OUR CHILDREN’S LIVES. THESE VIDEOS SHOULD MAKE YOU FEEL UNCOMFORTABLE.”

Featured on:

Washington Post / AdWeek / AdAge / The Drum / Campaign Live / Fast Company / KSHB Kansas City / Reddit

Awards:

Cannes, shortlist, film / One Show, merit, original music / Clio, health, silver, film / D&AD, shortlist / sound design & use of music / Shots Awards, finalist, charity PSA campaign of the year