TN Sound Sites

Sound Sites transforms image descriptions into lyrical poetry, making visual content more immersive for blind and low-vision users. Instead of generic alt text like “a bar,” songwriters craft vivid, emotional verses that evoke the spirit of each scene. The result is a more inclusive experience that captures the soul of Tennessee through words. By pairing artists with members of the blind community, the project brings authenticity and empathy to accessibility. It’s a scalable, creative solution that proves alt text can be both functional and beautiful. Sound Sites invites industries to rethink how they describe the world—and who gets to feel it.

"Tennessee just made an invisible update to its tourism site—and it’s brilliant."

Online Video • Inclusivity • UX Design • Audio

Featured on:

AdWeek / AdAge / Fast Company / The Drum / Music Row / Little Black Book / Travel & Tour World

Awards:

Cannes, silver, entertainment lions for music / Cannes, bronze, industry craft / New York Festival, gold, copywriting

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